Support Local With BCfresh

Discover the Goodness of Fresh CTV Morning Live discovers the harvesting efforts of local produce company BCfresh, which is wholly owned by 31 local family farms.

VANCOUVER — A healthy lifestyle often starts from the ground up. Fresh local produce is a great way to get essential vitamins, minerals and other nutrients.

Brian Faulkner, VP of business development and marketing at BCfresh, knows this well.

BCfresh is owned and operated by local farm families. They ship 200 million pounds of produce every year, which is about 40 lbs. for every British Columbian.

BCfresh produce can be found in almost every grocery store in the province, and can be enjoyed throughout the entire year.

Just like a backyard garden, produce is harvested in the fall months at the peak of their maturity and flavour.

BCfresh growers use traditional long-term storage techniques in temperature and humidity controlled sheds.

This keeps the produce in a dormant stage, which locks in flavour and nutrition.

People can locate BCfresh products at their local grocer by looking for the BCfresh tag.

Check out the full video from CTV Morning Live to learn about Faulkner's favourite way to enjoy root veggies during the fall season.