Nintendo fans stoked for Switch 2 ‘mega launch’

People play on the new Nintendo Switch 2 video gaming console at a media preview event in New York on Wednesday, April 2, 2025. (AP Photo/Ted Shaffrey) (Ted Shaffrey/AP)

With shops planning midnight launch parties after a run on pre-orders, Nintendo releases the Switch 2 on Thursday, hoping to score record early sales for the games console.

But the Japanese company has its work cut out to match the overall success of the Switch, which became a must-have during the pandemic with hit games such as “Animal Crossing”.

Featuring a bigger screen and more processing power, the Switch 2 is an upgrade to its predecessor, which has sold 152 million units since it came out in 2017 -- making it the third best-selling console of all time.

Serkan Toto from Tokyo consultancy Kantan Games said he “would not be surprised to see Switch 2 breaking sales records in the next weeks and months”.

In Japan, Nintendo’s online store had 2.2 million pre-order applications for the Switch 2 -- an “insane number the industry has never seen before”, Toto told AFP.

“We are looking at some sort of mega launch,” he added.

Challenges for Nintendo include uncertainty over US trade tariffs and whether it can convince enough people to pay the high price for its new device.

The Switch 2 costs US$449.99 in the United States, more than Switch’s launch price of $299.99. Both are hybrid consoles which can connect to a TV or be played on the go.

New Switch 2 games such as “Donkey Kong Bananza” and “Mario Kart World” -- which allow players to go exploring off-grid -- are also more expensive than existing Switch titles.

“After playing it, I think it’s worth the price,” 24-year-old aspiring filmmaker Steven Paterno told AFP at a Nintendo launch event in New York City.

“I loved the original Switch, but I had to admit the Switch 2 really tops it.”

Pre-order cancellations

Retailers in the United States, Europe and other major markets are gearing up for a rush of excited fans, with some stores opening at midnight to welcome them.

“I’m very excited to pick it up at midnight,” 22-year-old recent college graduate Angel Caceres said at the New York launch event.

“I’m going to be very tired after that.”

Supply pressures have forced retailers to cancel orders, with Britain’s Game saying it is “working hard to reinstate as many affected pre-orders as possible”.

“It seems that retailers in the US were especially confident in their ability to ship pre-orders and now need to deal with some serious backlash from customers,” Toto said.

He expects “it will be hard to get a Switch 2 not only at launch but for weeks and months after, possibly through the entire year,” as was the case for months with the Switch.

Nintendo forecasts it will ship 15 million Switch 2 consoles in the current financial year, roughly equal to the original console in the same period after its release.

The Switch 2 “is priced relatively high” compared to its predecessor, so it “will not be easy” to keep initial momentum going, the company’s president Shuntaro Furukawa said at a financial results briefing in May.

‘Super excited’

The Switch 2 has eight times the memory of the first Switch, and its controllers, which attach with magnets, can also be used like a desktop computer mouse.

New functions allowing users to chat as they play online and temporarily share games with friends could also be a big draw for young audiences used to watching game streamers.

“People were a bit shocked by the price of ‘Mario Kart World’, the first $80 game that we’ve ever seen,” said Krysta Yang of the Nintendo-focused Kit & Krysta Podcast.

But while the company is “going to have to do some work” to convince more casual gamers that it’s worth upgrading, Nintendo fans are “super excited”, she told AFP.

In the United States, Nintendo delayed pre-orders for the Switch 2 by two weeks as it assessed the impact from President Donald Trump’s aggressive duties on trading partners around the world.

But tariff uncertainty could in fact push consumers to buy a Switch 2 sooner, because they are worried that the price could go up, according to Yang.

And the stakes are high for Nintendo.

While the “Super Mario” maker is diversifying into theme parks and hit movies, around 90 percent of its revenue still comes from the Switch business, analysts say.